Brand Strategy
Storytelling has been an intrinsic part of what makes us human since there have been humans. From cave paintings and oral traditions to the printing press, radio, television, and the internet, our history as a species is in many ways the history of the evolution of how we tell our stories, and how we communicate. They’re part of who we are.
And that’s why stories are a critical part of your marketing and brand identity. Brand is the story of your business and emphasizing that story has a lot of benefits for your marketing and for your business. Let’s break down what brand storytelling is, look at a few examples in the market, and come to a better understanding of why storytelling is critical to your company’s success.
Why does brand storytelling matter?
Humans are wired to tell stories. In every culture across the world, people tell stories. In fact, Time reports on a study in Nature Communications that shows storytelling teaches social norms and fosters social cooperation, and that storytellers themselves improve their chances of being chosen as social partners, receiving community support, and even having healthier offspring.
In this case, the brand is the storyteller and can reap some of those benefits among customers. Here are some other ways storytelling helps your brand.